I was rather disappointed by this book. It feels incomplete and there is a lot of duplication.
Introduction: How This Book Came to Be
Taking a long walk was his preferred way to have a serious conversation.
His more important goal was to do what Bill Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them.
Childhood: Abandoned and Chosen
He grew up not only with a sense of having once been abandoned, but also with a sense that he was special. In his own mind, that was more important in the formation of his personality.
It soon became clear that Jobs, by both nature and nurture, was not disposed to accept authority.
Odd Couple: The Two Steves
The Dropout: Turn On, Tune In...
Jobs's craziness was of the cultivated sort. He had begun his lifelong experiments with compulsive diets, eating only fruits and vegetables, so he was as lean and tight as a whippet. He learned to stare at people without blinking, and he perfected long silences punctuated by staccato bursts of fast talking. This odd mix of intensity and aloofness, combined with his shoulder-length hair and scraggly beard, gave him the aura of a crazed shaman. He oscillated between charismatic and creepy.
He just said good-bye and walked out.
Patience was never one of his virtues.
Jobs's engagement with Eastern spirituality, and especially Zen Buddhism, was not just some passing fancy or youthful dabbling. He embraced it with his typical intensity, and it became deeply ingrained in his personality.
His intensity, however, made it difficult for him to achieve inner peace; his Zen awareness was not accompanied by an excess of calm, peace of mind, or interpersonal mellowness.
Atari and India: Zen and the Art of Game Design
When he happened to interact with others, he was prone to informing them that they were "dumb shits".
Pretend to be completely in control and people will assume that you are.
The Apple I: Turn On, Boot Up, Jack In...
The Apple II: Dawn of a New Age
He wanted – as he would his entire career – to provide power in a way that avoided the need for a fan. Fans inside computers were not Zen-like; they distracted.
Jobs's father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen.
Chrisann and Lisa: He Who Is Abandoned...
When Jobs did not want to deal with a distraction, he sometimes just ignored it, as if he could will it out of existence.
Xerox and Lisa: Graphical User Interfaces
In the annals of innovation, new ideas are only part of the equation. Execution is just as important.
Going Public: A Man of Wealth and Fame
The Mac is born: You Say You Want a Revolution
The Reality Distortion Field: Playing by His Own Set of Rules
Another key aspect of Jobs's worldview was his binary way categorizing things. People were either "enlightened" or "an asshole". Their work was either "the best" or "totally shitty". But these categories were not immutable, for Jobs could rapidly reverse himself.
There were some upsides to Jobs's demanding and wounding behavior. People who were not crushed ended up being stronger. They did better work, out of both fear and an eagerness to please.
If you were calmly confident, if Jobs sized you up and decided that you knew what you were doing, he would respect you.
The Design: Real Artists Simplify
There should be no distinction between fine art and applied industrial design.
Jobs felt that design simplicity should be linked to making products easy to use.
Building the Mac: The Journey Is the Reward
He believed that for a computer to be truly great, its hardware and its software had to be tightly linked. When a computer was open to running software that also worked on other computers, it would end up sacrificing some functionality. The best products, he believed, were "whole widgets" that were designed end-to-end, with the software closely tailored to the hardware and vice versa.
It's better to be a pirate than to join the navy.
Enter Sculley: The Pepsi Challenge
The Launch: A Dent in the Universe
He realized, deep inside, that he had increasingly abandoned the hacker spirit. [..] It [the Macintosh] was a closed and controlled system, like something designed by Big Brother rather than by a hacker.
Gates and Jobs: When Orbits Intersect
The best and most innovative products don't always win.
Icarus: What Goes Up...
He insisted that the Macintosh have just one floppy disk drive. If you wanted to copy data, you could end up with a new form of tennis elbow from having to swap floppy disks in and out of the single drive.
NeXT: Prometheus Unbound
A great company must be able to impute its values from the first impression it makes.
Knowing it would be like walking a tightrope without a net, he decided to do the demonstration live.
One of Jobs's management philosophies was that it is crucial, every now and then, to roll the dice and "bet the company" on some new idea or technology.
When one reporter asked him immediately afterward why the machine was going to be so late, Jobs replied, "It's not late. It's five years ahead of its time."
Pixar: Technology Meets Art
A Regular Guy: Love Is Just a Four-Letter Word
Our consumer desires are unhealthy and to attain enlightenment you need to develop a life of nonattachment and non-materialism.
Family Man: At Home with the Jobs Clan
Jobs had a way of focusing on something with insane intensity for a while and then, abruptly, turning away his gaze. At work, he would focus on what he wanted to, when he wanted to, and on other matters he would be unresponsive, no matter how hard people tried to get him to engage.
He wanted around him only things that he could admire, and that made it hard simply to go out and buy a lot of furniture.
Toy Story: Buzz and Woody to the Rescue
Jobs was known during his career for creating great products. But just as significant was his ability to create great companies with valuable brands. And he created two of the best of his era: Apple and Pixar.
The Second Coming: What Rough Beast, Its Hour Come Round at Last...
The Restoration: The Loser Now Will Be Later to Win
Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.
It was in Jobs's nature to mislead or be secretive when he felt it was warranted. But he also indulged in being brutally honest at times, telling the truths that most of us sugarcoat or suppress.
For all of his willfulness and insatiable desire to control things, Jobs was indecisive and reticent when he felt unsure about something. He craved perfection, and he was not always good at figuring out how to settle for something less. He did not like to wrestle with complexity or make accommodations. This was true in products, design, and furnishings for the house. It was also true when it came to personal commitments. If he knew for sure a course of action was right, he was unstoppable. But if he had doubts, he sometimes withdrew, preferring not to think about things that did not perfectly suit him.
Most members of the board were aghast. Jobs was still refusing to commit himself to coming back full-time or being anything more than an advisor, yet he felt he had the power to force them to leave.
Think Different: Jobs as iCEO
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
Jobs was able to encourage people to define themselves as anticorporate, creative, innovative rebels simply by the computer they used.
Design Principles: The Studio of Jobs and Ive
The iMac: Hello (Again)
CEO: Still Crazy after All These Years
He was baffling everyone by taking only $1 a year in pay and no stock options. "I make 50 cents for showing up," he liked to joke, "and the other 50 cents is based on performance.
Had he accepted that modest grant, it would have been worth $400 million. Instead he made $2.50 during that period.
Apple Stores: Genius Bars and Siena Sandstone
The Digital Hub: From iTunes to the iPod
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
The iTunes Store: I'm the Pied Piper
One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will", he said.
Music Man: The Sound Track of His Life
Pixar's Friends: ...and Foes
Twenty-First-Century Macs: Setting Apple Apart
Round One: Memento Mori
The flip side of his wondrous ability to focus was his fearsome willingness to filter out things he did not wish to deal with. This led to many of his great breakthroughs, but it could also backfire.
Alex Haley once said that the best way to begin a speech is "Let me tell you a story." Nobody is eager for a lecture, but everybody loves a story.
The iPhone: Three Revolutionary Products in One
Round Two: The Cancer Recurs
Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as either fantastic or terrible.